STEP-Export Readiness
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STEP-Export Readiness

Export Readiness Program

The Export Readiness Program (ERP) is a training and counseling program to assist eligible small businesses begin or expand their export market development and sales. The program includes a series of export training workshops and webinars as well as one-on-one business counseling.

2025 Guam STEP Training Webinars:

 

It’s the start of a new year and that means setting new goals and exploring growth opportunities for your business. As you plan, consider growing your customer base and increasing sales revenue through export. This training will help you assess your company’s readiness based on your current business model, available resources, and the financial capacity to enter a new market. Learn the basics of exporting to determine if it’s a good fit for your business. 

An export strategy provides a framework of how your business will operate and outlines the resources and process changes needed to export. Your export plan is designed to guide and inform your team, potential partners, investors, and lenders of your comprehensive approach to export as part of your business model, the cost associated with the expansion and sets a realistic timeframe for development. Get tips and access to resources to conduct market research to develop your export plan.

Sustainable marketing principles are essential to building a business that thrives over time. This means creating strategies that minimize harm, reduce waste, and foster long-lasting relationships with your customers. When your business grows, its impact has lasting effects on the environment. By cultivating trust, reducing costs, and reinforcing brand values, your company can achieve sustainable growth that benefits all stakeholders.

In this special plenary, hear from local business owners as they highlight some of their wins and lessons learned in the competitive global market. Get tips and advice to help you find prospective buyers, prepare for your first meeting, pitch your business, and ultimately negotiate a deal.

Securing the funds you need to grow your business can take some time. As a business owner, ensure your financials are in a stable condition and your business is able to take on short- or long-term debt. Get to know the different financial programs available to determine which is the best option for your growth needs. The range of options include loan guarantee programs with SBA, USDA, and GEDA, and direct commercial loans with local lenders.

2024 Guam STEP Training Webinars:

Are you looking to grow your business through exporting? This training will help businesses to assess your company’s readiness to enter into new markets. Learn the basics of exporting, how to determine product demand, and prepare your company to expand beyond local sales.

Financing purchase orders for high volume sales can seem impossible for small business owners. It’s important to understand the risks and uncertainties exporters face in this area to determine the best financing options for your business. These options range from secured financing instruments such as Letters of Credit, and/or loan guarantees with the Small Business Administration, commercial banks, and other federal, state, and local government assistance programs. Explore flexible and secure payment options for your oversees customers, and learn how to manage your finances to prepare for future financing.

Attending trade missions or trade fairs allow you to promote your business to an international audience. Participating in these events enable you to take stock of your competition, validate your product, invite feedback and gain exposure. If your company plans on attending one in the near future, you’ll want to optimize your time and prepare a plan that includes realistic, achievable goals. Careful preparation is key to making the right first impression and will maximize your return on that investment.

  • February 20, 2024
  • To watch this session, CLICK HERE

Learn eCommerce best practices and strategies to help you build your brand, increase sales, and connect with potential customers who are ready to purchase your product(s) on Amazon. Get tips to design a multifunctional, secure, engaging, and aesthetically pleasing online shop to connect with new and existing customers. Explore data tools to help you understand customer behavior to develop new product offerings and services.

2023 Guam STEP Training Webinars:

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