International Marketing Program
The International Marketing Program (IMP) provides financial assistance to businesses that have completed the Export Readiness Program. Eligible businesses must submit an export plan to be considered through a competitive selection process. Funding must be used to better engage international markets through the following:
- E-Commerce: Develop or expand the ability to implement e-commerce export activities. Activities covered include:
- Design and development of website, with an international focus
- Oversight and maintenance and monitoring fees for search engine optimization
- Online market listing fees
- E-commerce platform fees, including hosting and/or maintenance fees
- Expenses to set up websites to accept international payments
- Marketing Media Design: Design of international marketing media material to strengthen export sales potential, ability to reach target audiences, and/or expand market opportunities. Activities covered include:
- Design of digital international marketing, which will include all forms and channels of social media and digital ad placements
- Translation of marketing media, including audio and video
- Advertisements in international magazines and other appropriate media approved in advance by SBA
- Design of brochures, newspapers, posters, billboards, etc.
